Because of how easy it is to do and because you can gain money by blogging, a lot of people are starting up their own websites with the intent of generating some revenue just by writing and posting some content.
That being said, you need to find out what your niche is going to be before you can truly make things work for you. But, far too often, I see a lot of bloggers really do not know how to maximize their time in finding a niche where they can truly take of their blogs or websites.
Well today, I am going to go over some of the most common mistakes that beginners make when choosing a niche for their blog and how to fix them.
Having No Idea What a Niche Really Is
If I were to ask you to give the definition of ‘Niche’, what will you tell me? A lot of bloggers might have heard of this term but a lot of them really do not know what it means.
Basically, a niche is a group of people that shares the same passions and interests. That being said, you could also say that they are your target audience.
Now, when choosing a niche, it is important that you narrow it down to the point that you get to know the exact demographic you wish to be in.
For instance, if you just searching for information about making money online, then search engines will generate quite a large group that could also mean a larger demographic.
The purpose of having a specific niche is so that you can center your content based on a target audience. That is why it is imperative that you narrow it down to the core so that it will be so much easier for you in the end.
Choosing a Niche Based on Products Instead of Your Users’ Problems
Another misconception when it comes to niches is that bloggers tend to just pick a certain product and write about them. For instance, you might have a fondness for digital cameras and so you create articles based on that.
Although that can be considered a good topic, choosing a product does not mean that you are actually catering to a niche. Instead of focusing on specific products, focus more on providing solutions to your target audiences’ common problems.
Choosing a Niche Solely Due to Profitability
Okay, so you may have used a keyword research tool to help you find suitable niches where you can make money from, but the problem is that you chose one that you think will give you good profits.
Now, I am not against using such tools as it can really help you find a niche for your blog to focus on, but choosing one solely for profitability’s sake can be problematic.
You see, in order for people to actually go to your blog, you have to be an expert on the topic. Otherwise, you will not get as much traffic as you would like. Choose one that has relatively good traffic but with the premise that you actually know information about a particular industry.
Turning Your Blog into an Affiliate Site
I cannot count how many blogs I see that follow the affiliate site model. Sure, you can gain money by being an affiliate marketer, but the question is if it is sustainable or not?
Problogger founder, Darren Rowse, said that he had started creating niche sites that aim to deliver the best information possible instead of making his sites into affiliate marketing ones.
And guess what? He can employ a lot of monetization schemes which made him one of the richest bloggers out there. Do not make the mistake of turning your blog into an affiliate site if you want to achieve long term success.
Not Researching About the Niche Enough
I’ve said earlier that you should choose a niche where you an expert in the field. However, I also want to add that you should also research the market profitability of the said niche as well.
At the end of the day, most bloggers think about generating some revenues. If you are into niche marketing, then you always have to consider the earning potential of your chosen niche as well.